Get Found on Pinterest

A 4-step process for writing searchable descriptions

Your Pinterest descriptions suck.

How do I know?

Because they look like this:

Or this:

And let’s not EVEN talk about your boards:

Beautiful what-nows? This board is for what?


But wait, isn't Pinterest a visual search engine?

Why should you bother with writing descriptions? You pin daily. You create beautiful, vertical images for every post. You’re also a member of several group board and tribes.

That’s all you need, right? Pinterest is primarily visual after all.

While you may doing everything else right, you’re doing something disastrously wrong by focusing only on the visual. As a result, it’s causing all of these other issues for you.

Common Pinterest Problems

Problem #1: Your pins hardly ever show up in searches

You type in a keyword but you have to scroll and scroll and scroll to find your pin.

Or worse, you never find it! And you have no idea why.

Problem #2: Your pins are grouped with irrelevant pins

Ever notice the pins underneath your pins? Do they actually align with your content, or are they just things that look vaguely similar to your pin?

This might not be so bad if your blog content is highly visual, but it’s horrible if you focus on anything that can’t be summed up into a single image. Which is a lot of things.

Problem #3: Your own pins barely get any impressions

Maybe your account looks something like this:

Pins you save from other people are getting plenty of engagement. Hundreds of thousands of monthly views!

Your own pins, however, aren’t doing so great. Maybe they look a bit like this graph here with very few viewers and impressions. You’re lucky if you get 1 click.

You know that before you can start getting saves or clicks, you need to get those impressions. But how can you do this when no one ever sees your pins?

How do you get your own pins to show up well in searches and Home Feeds?

Problem #4: You don't know what to write, so you just use the post title or product name

Okay, we’ve all done it… I showed you an example before, but here it is again. The description that looks like this:

Yup, that’s a real “description” that I’ve used before.

Even though that pin has been around for over a year now, it still has a disappointing amount of views.

Like who is searching for “Styled by Steph” anyway?

I’ll tell you. It’s no one. And even if they were, that pin is no where to be found in the search results.

Problem #5: You don't add a keyword-rich description to your blog

You don’t add custom descriptions to images on your blog, so when someone creates a pin from one of your posts, they have to write one of their own.

Or worse, they don’t bother to add anything. We’re all a little bit lazy, right?

So sure, you just got a new pin from your blog, but almost no one is going to see it.

It won’t show up often in searches or Home Feeds because it doesn’t have a well written description. Maybe someone might see it in a visual search but that’s a stretch for a lot of niches.

That’s okay, though! Rich Pin data will save you, right?

Oh wait… you haven’t customized that either! Your description is just showing a little bit of the beginning of your blog post. It’s not optimized at all.

There's a simple solution for all these problems

Let's be honest...

We’ve all overlooked descriptions at one point. But now Pinterest is forcing us to do better. It’s no longer enough to just pin consistently to our boards. We have to work to even appear in our followers’ feeds.

The truth is, descriptions are just as important as images. Even so, I’ve found that people often put little thought into them or skip them completely. Then they’re wondering why they’re seeing a decrease in traffic as Pinterest makes new changes.

Pinterest uses your pin descriptions, your board descriptions, your board names, and even our article titles to display and suggest content to other Pinterest users.

Without proper descriptions, it’s harder for Pinterest to truly understand your content and it takes longer for it to display it to the right people.

That costs you so much in the long run.

You can keep waiting around for months waiting for the right person to stumble upon your pin, or you can work to do all you can to put your pin in front the eyes of people who care about your content.

Using the exact methods I show you how to do in this course, combined with strategic pinning to group boards and tribes, I was able to get my pins out to over 76,000 total viewers during my first month of pinning content from a brand new blog.

That’s a HUGE improvement from that other blog, right? Especially in just 1 month.

While SEO doesn’t guarantee you a spot at the top of searches or something crazy like thousands of impressions in 7 days, it will give you the opportunity to appear more often to more people.

Who wouldn’t want that, right?

Get Found on Pinterest shows you how you can improve your own impressions with Pinterest SEO in just 4 easy steps.

That's right!
Improve your pins in just 4 steps.

1. Research

Discover exactly what people are searching for

2. Record

Make note of the best keywords

3. Write

Choose your keywords and fill in the blanks

4. Implement

Add your optimized descriptions

Here's what you get when you sign up

Get Found on Pinterest is a video course that breaks down Pinterest SEO so it’s easy to understand and implement into your Pinterest strategy.

Once you complete the course, you’ll be able to easily come up with quality descriptions for every piece of content you create.

The best part? You won’t have to guess what keywords to include while you’re writing. You’ll barely need to wonder about that at all.

I even show you exactly how I use this process with my own content.

In addition to the video, you’ll also receive a spreadsheet and a printable workbook to help you keep track of your Pinterest keywords and help you write your own descriptions.

The Get Found on Pinterest Video

The Pinterest SEO Action Plan

Not on Pinterest yet? No problem!

Check out this

New bonus worth $997!

For a limited time only, purchasing Get Found on Pinterest now includes GUARANTEED ACCESS to the beta of my new Pinterest course.

No need to apply! Join now for instant access to the beta as the course is created.

This course starts with the basics and moves up through advanced planning tactics. Here’s a few things you’ll do in this beta:

  • Get group coaching and support throughout the course
  • Create a Pinterest account that attracts the right people
  • Verify your blog or website with Pinterest
  • Learn what kind of content works best on Pinterest
  • Use tools to encourage growth and sharing from your audience
  • Create a brand guide to follow when creating new pin templates
  • Learn design principles to create aesthetically pleasing pins
  • Learn what to include on every pin to encourage click-throughs
  • Create a collection branded of Canva templates to use for future pins
  • Create multiple pins from one piece of content
  • Use Pinterest SEO to create pin and board descriptions with relevant keywords and hashtags
  • Improve written content to create engaging, shareable blog posts
  • Collect sources for new Pinterest content
  • Create seasonal and evergreen content plans
  • Get an in-depth look into manual pinning and Tailwind (+ SmartLoop)
  • Overview of Pinterest, Tailwind, and Google analytics (+ UTM tagging)
  • A workbook to track and analyze pins and plan goals for each quarter
  • Use pin trackers for manual pinning, Tailwind Tribes, and SmartLoop
  • Learn how to leverage your best content and modify your worst
  • Learn how to keep up with changes on Pinterest to algorithm-proof your pinning strategy

Hi, I'm Stephanie!

I’ve made it my mission to help bloggers and online entrepreneurs like you succeed when it comes to using the technology necessary for running and marketing your business.

Since starting my websites, I’ve become absolutely obsessed with Pinterest. It’s been so much fun experimenting and trying to figure out what works well and what doesn’t.

I’ve been experimenting with Pinterest for over 2 years now. Get Found on Pinterest addresses one of the most overlooked factors for success with this new version of Pinterest: titles and descriptions.

I’m really excited to share this course with you!

This course is for you if...

Get Found on Pinterest is perfect for you if you struggle with writing detailed descriptions on Pinterest. Not just for your pins, but for your profile and pin boards. You should even use this method to help you create descriptive names for your boards.

You should be prepared to edit old blog posts, do some easy research, and understand that though you might see some progress right away, it takes about 3 months to truly see the affect of any changes on Pinterest.

For best results, you should also already have a strategy in place that includes group boards and/or tribes, or be ready to start one. This is helpful to appear in as many Home Feeds as possible.

This course is NOT for you if...

Get Found on Pinterest is NOT for you if you're not willing to commit the work required to implement this simple system into your strategy.

It's not a terrible amount of work but if you're not willing to actually write these descriptions and research your keywords, you won't be able to complete the course.

It's also not for you if you're looking for a magical solution or a quick fix. Nothing on Pinterest happens fast and this is no exception.

Start improving your Pinterest descriptions

How to Purchase and Receive Your Course

Step 1. Click any “I’m ready” button on this page

Step 2. Click “Buy Now”

Step 3. Choose how you want to pay 

Step 4. Checkout

Step 5. Download the Course Materials

You’ll receive a txt file containing links to the spreadsheet and video content, plus a PDF of the printable workbook.

Start your course by watching the video linked in the txt file! You’ll be on your way to better Pinterest descriptions.

Have questions? Here are some answers.

Is Pinterest SEO really that important?

Absolutely! Pinterest is no longer just about gathering the most followers and posting beautiful photos. You need descriptive text to make sure your pins are found not only in searches, but also by your own followers. It also gives you the advantage of appearing in front of users who aren’t following you.

What do I learn in the course?

Get Found on Pinterest teaches how SEO works on Pinterest, why you need to be using it, and my 4-step method for writing searchable descriptions.

How will I know if this is working?

Honestly, it’s hard to be 100% sure right away. It takes about 3 months for things to take off on Pinterest. Pay attention to your analytics and which pins are showing up in searches.

Using my method, when your pins do start ranking, they should be able to rank for a variety of keywords, not just whatever is in your article title. I’ve also found that keyword rich pins stay highly ranked for a longer period of time.

Keywords are only half the battle, so also work to get engagement on your pins or repin (directly from Pinterest, not with a scheduler) any instance of your pin that you find to give it boost.

How is my content delivered?

You will receive 1 txt file and 1 PDF file. Inside the txt file you’ll find links to the spreadsheet and video portion of the course.

How do I get started?

Start by watching the video linked in the txt file. It will tell you exactly how to do each step.

How long is the course?

The video for this course is about 50 minutes long. There are 8 minutes of presentation and 42 minutes of live demonstration.

What if I prefer not to watch video?

No problem! I can give you access to a text version of this course on request. Just shoot me an email after you’ve made your purchase and I’ll get you set up.

What if I need help with something?

Just email me and let know what’s going on. My email is included in the PDF and txt file you get when you purchase.

Do you offer refunds?

Due to the digital nature of this product, no refunds will be issued. I’m more than willing to work with you if you have issues getting through any of the content.

Please remember that this is a course to help you understand Pinterest SEO and write searchable descriptions on Pinterest, not a guarantee that your content will receive x amount of views.